TrustLogic® helps you build more customer trust.
With over 20 years of experience helping clients ranging from AXA to World Vision build more trust to improve performance, our advanced algorithms and AI now make TrustLogic® accessible and scalable for any organisation and its partners.
Every little bit more trust is invaluable.
Our clients focus on trust, because it's the most powerful lever to improve their KPI performance.
"The more I trust, the more likely I am to recommend."
"The more I trust, the more loyal I am."
"The more I trust, the more likely I am to buy."
With every little bit more trust, your retention and acquisition opportunity doubles. Deloitte proved that more trusted organisations outperform their peers by up to 400%. Seth Godin found that the most trusted brands also tend to be the most profitable.
Scientifically proven, proven in practice. That's how we roll.
Developed with Professor Wilhelm Salber, the father of the most modern psychology, TrustLogic® is the scientifically robust understanding of how our minds form trust. And, equally important, its success has been demonstrated globally and in almost every category..
What is trust?
We can't just trust. Our trust is the sum of the specific reasons why we trust a person, brand, or organisation. Our mind organises these reasons into six distinct categories of trust and evaluates them.
How do I build more trust?
Consider these trust categories as ‘Six Buckets of Trust®’ that you need to fill. To build more trust, you must understand which of these Trust Buckets® are most important and how to fill them.
For a more in-depth understanding, visit our Academy.
Affordable.
Unlimited analytics per organisation, per year US$ 9,900 Euro 9,000 A$ 14,900 . TrustMaximiser®AI included.
Agencies can subscribe on behalf of their client. Global and regional subscriptions available. Plus applicable taxes. Prices subject to change. Special rates for Not-for-Profits.
Insight to action. Instantly.
Seamlessly from TrustAnalyser® to TrustMaximiser®AI
This needs to be very high quality. can be a simple animation
here align the d trust staments and the c trust statements to the bar charts. can be two blocks. should be clear statements and colour code
here a good example and mark the d in yellow and the c in the light blue. has to be visually easy to see that from left the main colours, then colour sint he statements and then here int he text
Know which Trust Buckets® are most important
and how to fill them. Instantly generate trust-maximised solutions from your results.
Include the six proven TrustLogic® statements of into any of your surveys. Run your survey as usual and use our automated driver analysis (in our client portal, or fully integrated with SurveyMonkey). Our TrustMaximiser®AI Beta automatically uses your analytics results to translate insights into action instantly. Share access with your team and partners! The annual subscription includes OpenAI tokens for approximately 3,000 outputs per month. Try it below!
However you start, just start.
on mobile, can thois be a slider?
Different organisations and teams have different ways of working. Using TrustLogic® is flexible so your teams and partners can make the most of it.
Free-form
Step 1:
Use the TrustMaximiser®AI to find TrustBuilders® for your six Trust Buckets®.
Step 2:
Generate trust-maximised solutions.
Step 3:
Test your solutions instantly in practice (e.g. click-through or conversion rates) and use TrustMaximiser®AI to refine further.
Explore and validate
Step 1:
Use the TrustAI to find TrustBuilders® for the six Trust Buckets® and select the ones you want to test.
Step 2:
Include the TrustLogic® Module and your chosen TrustBuilders in your survey.
Step 3:
Analyse your most effective Trust Buckets® and TrustBuilders® and get the teams started right away.
Data-driven
Step 1:
In your first survey, just check which Trust Buckets are most important to your audience. The TrustLogic® Module adds just 8 seconds to your survey.
Step 2:
Once you know what Trust Buckets® you have to focus, include TrustBuilders® (attributes/messages) in the next survey. You can use TrustBuilders® you already have (like brand values/attributes) and explore alternative ones for your organisation or product with our TrustMaximiser®AI.
Step 3:
Use the TrustMaximiser®AI with the most effective TrustBuilders® to generate trust-maximised ideas and solutions.
Want to take TrustLogic® for a little spin?
See the difference between Volkswagen customers and prospects.
Use the TrustMaximiser®AI to generate solutions with the most effective TrustBuilders®. Just have some fun with it!
Play with the TrustAI prompt... Every time you 'Submit', it generates a different version. Refine the prompt. Examples: Tonality: add 'Like a 20 year old would speak.' Features: add 'Emphasise e, hybrid, petrol options. Feature specific Sound aspects (what brand, output?). Interior/exterior lighting and materials. Bold design. Dash/safety features.' Or write something totally different: 'What: Write a Car Showroom sales conversation with a prospective T-Roc buyer.'
In the subscription version you can generate solutions by any audience criteria/segments, optimise in a conversational style and find additional Trust Proof Points.
The subscription version includes all AI functionality, including memory for conversational improvement and options to refine based your existing material.
Proven effective.
TrustLogic® isn't just another abstract concept that's difficult to put into practice. It's a practical tool developed through successful real-world application.
The diagnostics have been refined based on the practical successes, providing precise guidance.
By understanding what their audience finds most trustworthy, clients achieve tangible results, such as a 33% increase in sales within two weeks.
