Scientifically proven and as easy as it should be.
Trust determines over 75% of your performance indicators and doubles your sales and retention opportunities with each point of trust. Therefore, understanding what drives this trust that fuels your performance is critical.
Developed with Professor Wilhelm Salber, the father of modern psychology, TrustLogic® represents the rigorous science of trust, and that’s also why it’s so intuitive.
It offers you a robust and exciting method to build more trust in every interaction - and this has been proven for over 20 years with clients ranging from AXA to World Vision.
Watch the short video and imagine how much more trust your teams could build after just an hour>>
What is trust?
Our trust is the sum of the specific reasons why we trust a person, brand, or organisation. Our mind organises these reasons into six distinct categories of trust and evaluates them.
How do I build more trust?
Consider these categories as ‘Six Buckets of Trust®’ that you need to fill. To build more trust, you must understand which of these Trust Buckets® are most important and how to fill them.
We have analysed trust and KPI drivers for 20 years and help clients in over 40 countries implement them successfully through their brands and teams.
Robust, actionable guidance.
While The Six Buckets® of trust make it intuitive for your teams to build more trust, the TrustLogic® Driver Analysis tells your teams which ‘Trust Buckets®’ matter most to your customers - and how to fill them.
Results.
With certainty.
We developed TrustLogic® through practical application, not just theoretical concepts. With the driver results we have trained teams the world over and helped achieve results like 33% sales improvement in two weeks. This is why we know that everyone can build more trust and achieve superior outcomes in any function. It’s also why we know that our data-driven guidance is accurate and effective.
Easy. Affordable.
TrustLogic® enhances any program in including Brand, CX, KPI, Sales, People, and Reputation.
With our onboarding support and training, you can freely use the TrustLogic® Module in all your surveys and with any agency.
A one-hour training video for all your teams is also available for inclusion on your intranet or Learning Management System.
The annual cost is comparable to conducting one or two focus groups.
What the data says.
All market data shows the importance of trust. Deloitte says that more trusted organisations outperform their peers by up to 400%. Seth Godin found that the most trusted brands in each category also tend to be the most profitable.
All data shows that trust determines over 3/4 of all typical KPIs and that the sales and retention opportunity doubles with every little bit more trust. We think that's worth a closer look.
In the works.
Survey platform plugins
We are working on plugins so you can integrate TrustLogic into your dashboards and connect it to your frontline through integrations like Salesforce.
TrustBot®
Using our 20 years of experience in practical trust building, we are working on a TrustBot that will take the TrustLogic data to help your teams generate trust-optimised solutions.
Predictive Modelling
In our work with clients we always emphasised hard and soft factor measurability. We are using the data from the last 20 years to develop predictive models for you.