TrustLogic® helps you build more trust.
After 20 years of helping clients from AXA to World Vision build more customer trust to improve their performance, advanced algorithms and AI now make TrustLogic® accessible to any organisation.
Why our clients focus on trust.
"The more I trust, the more likely I am to recommend."
"The more I trust, the more loyal I am."
"The more I trust, the more likely I am to buy."
With every little bit more trust, your retention and acquisition opportunity doubles. Deloitte proved that more trusted organisations outperform their peers by up to 400%. Seth Godin found that the most trusted brands also tend to be the most profitable.
We have analysed trust and KPI drivers for 20 years and helped clients in over 40 countries implement them successfully through their brands and teams.
Scientifically proven.
Proven in practice.
Developed with Professor Wilhelm Salber, the father of the most modern psychology, TrustLogic® is scientifically robust. And, more importantly, its success has been demonstrated with clients ranging from AXA to World Vision.
Robust, actionable guidance.
Make building your trust everyone's favourite job.
If you know how trust forms, you can build it. Watch the short video and imagine how much more trust your teams could build after just an hour.
What is trust? The scientifically correct explanation.
We can't just trust. Our trust is the sum of the specific reasons why we trust a person, brand, or organisation. Our mind organises these reasons into six distinct categories of trust and evaluates them.
How do I build more trust?
Consider these categories as ‘Six Buckets of Trust®’ that you need to fill. To build more trust, you must understand which of these Trust Buckets® are most important and how to fill them.
Easy. Practical.
1
Set up in minutes
Include the short, six-statement TrustLogic Module into any of your surveys in a few minutes and run your sruveys as usual.
Your annual subscription includes the Customer, People and Reputation Modules and unlimited use of the TrustLogic Calculator and TrustAI.
The investment into building more trust is US$ 10,000 per year.
Regional and global subscriptions available, Not-for-Profit discounts available, fair use applies)
2
Know instantly
how to build more trust
Log into your client portal and get your results instantly.
Know
- what your trust is made of
- what drives your trust and other KPIs
- how to build it
and track your success.
You or your partners can simply drag & drop the data or link directly into SurveyMonkey or Qualtrics.
Of course you can view the data by any criteria. Competitive analysis for differentiation opportunity and much more is possible.
3
Enable everyone right away.
Brief the teams which Trust Proof Points to include in their touchpoints.
Let your teams and partners use our TrustAI to automatically use your most important Trust Proof Points to generate copy.
Utilise TrustAI to find ever better Trust Proof Points and refresh them.
Step your organisation's trust-building capability up with our free training.
Give it a go
We've uploaded a dataset for Volkswagen and included Trust Proof Points in the survey. You can also try the TrustAI (here as limited functionality). Further down you can see TrustLogic® results for other categories.
The subscription version includes all AI functionality including memory for conversational improvement and options, document upload to refine based on your exisiting material, as well as pre-programmed definitions of the TrustLogic Trust Buckets to find and use additional Trust Proof Points.
Additional cases
Banks
Coming soon
Survey platform plugins
We are working on plugins so you can integrate TrustLogic into your dashboards and connect it to your frontline through integrations like Salesforce.
TrustAI
Using our 20 years of experience in practical trust building, we are optimising our TrustAI to connect live to any touchpoint and segment.
Predictive Modelling
In our work with clients we always emphasised hard and soft factor measurability. We are using the data from the last 20 years to develop predictive models for you.