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2025 NPS and Trust Report: Investment and Insurance
Access exclusive customer and brand insights.
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25+ brands
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Customer trends in financial services
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Most trusted and recommended
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The drivers of their NPS and Trust

First results
"TrustLogic® determines up to 86% of Allianz' KPIs."



"TrustLogic® determines up to 81% of MLC's KPIs."
Other brands included in the report:
MLC, Colonial First State, Australian Ethical Investment, AMP, Perpetual, IOOF, TAL Life, AIA Australia, Zurich Australia, Resolution Life, NRMA, CGU, QBE, Allianz, ClearView, MetLife, AMP Limited YOUI, RACV, RACQ, Budget Direct, RAC WA, AAMI, Woolworths Insurance, Coles Insurance, Apia, GIO, Real Insurance
Trust and NPS: They go hand in hand
Every increase in trust doubles a customer's likelihood to recommend and think highly of you. Trust then becomes a critical building block in increasing your NPS. TrustLogic® provides a robust approach in building trust.
Used in more than 40 countries and proven in practices for more than 20 years, see how much TrustLogic® determines your NPS and other KPIs. Contact us for a free study and get the results in as fast as 3 days.

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