Trust determines over 75% of your key performance indicators and bottomline.
With TrustLogic® you know what drives your trust and empower your teams to build more trust in every interaction.
How can you connect trust actionably to our KPIs and bottomline?
Your KPIs are outcome measures and TrustLogic® is the engine that drives them. The causality is irrefutable.
"The more I trust, the more likely I am to recommend."
"The more I trust, the more loyal I am."
"The more I trust, the more likely I am to buy."
No wonder that all data shows that trust determines over 75% of your KPIs and, with every little bit more trust, your retention and aquisition opportunity doubles.
Deloitte, for example, proved that more trusted organisations outperform their peers by up to 400%. Seth Godin found that the most trusted brands also tend to be the most profitable.
The bottomline.... knowing how to build more trust is the key to improving your KPIs and touchpoint performance.
We have analysed trust and KPI drivers for 20 years and help clients in over 40 countries implement them successfully through their brands and teams.
Scientifically proven.
Proven in practice.
TrustLogic® is the robust and easy to deploy tool to build more trust. Developed with Professor Wilhelm Salber, the father of the most modern psychology, TrustLogic® is scientifically robust. And, more importantly, its success has been demonstrated with clients ranging from AXA to World Vision.
Robust, actionable guidance.
Make building your trust everyone's favourite job.
If you know how trust forms, you can build it. Watch the short video and imagine how much more trust your teams could build after just an hour>>
What is trust?
Our trust is the sum of the specific reasons why we trust a person, brand, or organisation. Our mind organises these reasons into six distinct categories of trust and evaluates them.
How do I build more trust?
Consider these categories as ‘Six Buckets of Trust®’ that you need to fill. To build more trust, you must understand which of these Trust Buckets® are most important and how to fill them.
Easy. Affordable.
Being more trusted is a big deal.
With TrustLogic®, building it doesn't have to be.
The online training for your teams, research and agency partners is free (and we provide support at any time).
Simply insert the six-statement TrustLogic Module into any of your surveys and show your teams what's most trustworthy to your audience. The annual licence to quantify, model and track your trust and KPI drivers with our custom algorithm costs US$ 5,000 to $ 15,000/a depending on size.
Proven effective.
We developed TrustLogic® through practical application, not just theoretical concepts. With the driver results we have trained teams the world over and helped achieve results like 33% sales improvement in two weeks. This is why we know that, with TrustLogic®, everyone can build more trust and achieve superior outcomes in any function. It’s also why we know that our data-driven guidance is accurate and effective.
Coming soon
Survey platform plugins
We are working on plugins so you can integrate TrustLogic into your dashboards and connect it to your frontline through integrations like Salesforce.
TrustBot®
Using our 20 years of experience in practical trust building, we are working on a TrustBot that will take the TrustLogic data to help your teams generate trust-optimised solutions.
Predictive Modelling
In our work with clients we always emphasised hard and soft factor measurability. We are using the data from the last 20 years to develop predictive models for you.