About | TrustLogic

We help you grow with vision, precision and certainty.

More trust is so valuable to your audience, they show it instantly — buying more, staying longer, telling others, and backing you when it matters.

We exist to create and grow that mutual value.

We specialised in the psychology of trust out of frustration. Everyone agreed trust was critical, but there was no scientifically robust, commercially practical way to understand why customers, employees, the public or investors trust — or how to build more.

So, 20 years ago, we teamed up — academics and practitioners. Guided by psychology professor Wilhelm Salber, we researched trust and uncovered a clear logic behind trust levels — and a way to define, measure and grow it. Precise. Practical. Proven.

Since then, with a team averaging 12 years together, we’ve applied that logic to help clients worldwide build high-trust, high-performing brands, experiences, marketing and cultures. We’ve trained teams to build trust in every interaction.

It works. TrustLogic® consistently drives 75–85% of our clients’ NPS, Trust and Reputation scores — translating directly into measurable results.

And we keep advancing the science and its application. What once took weeks of analysis and months of training, we now deliver instantly. Our automated TrustLogic® Driver Analysis produces results in seconds. And our AI integration gives you one trust expert across the organisation — instantly creating high-trust, data-based content for everything from frontline service to CEO speeches.