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ACADEMY page TrustLogic
ACADEMY page TrustLogic

Training Videos

The videos are a short consolidation of our experience of running hundreds of TrustLogic® workshops in almost any category, and at every level.

General Training Video

Part 1: Making Trust Building Intuitive

15 min

Part 2: Trust Myths Busted

15 min

For more advanced and specific training and workshops in brand development, experience design, sales/account management and BD performance, client trust strategy, people engagement, any marketing function, or leadership, please contact us.

Professional Services Training

Part 1: TrustLogic Accelerator Training Course

13 min

Part 2: TrustLogic Accelerator Training Course

42 min

Part 3: Six Buckets of Trust & how to fill them

15 min

Part 4: Practical Trust Building Examples

15 min

Other Trust Driver examples
 

Banks

Private Health Insurance

Not-for-profit

Take your analytics further.

Align your KPIs and implementation strategy with Trust.

A former GE Finance CEO and board member calls TrustLogic® 'the missing piece between our strategy and implementation'.

Recognise the significance of trust in your specific KPIs.
Trust consistently determines the majority of your KPIs, though the extent may differ across categories and brands. By evaluating your specific KPIs in relation to trust, you can enable internal communication on why trust analysis matters and how this empowers your teams to enhance their KPIs. 

Results of TrustLogic
More trust means more likely to recommend you and buy from you

Check how your customers' behaviour changes with increased trust.
Customer satisfaction, NPS and loyalty are outcomes of more trust. Analyse the correlation between trust and positive behaviours within your specific audience. This data is a potent motivator internally, demonstrating that even a slight increase in trust significantly impacts outcomes. - and thus nudging it up ever so slightly in everything we do has a big effect.

Evaluate the financial impact of increased trust.
Many of our clients check the value per customer depending on their level of trust. Typically, clients discover that higher levels of trust correspond to greater customer value. In this client example, the average monthly spending of customers with high trust is more than 9 times higher than that of Trust Neutrals.

trustlogic customer value

Turn your TrustLogic® into a powerful strategic tool.

Track your improvements.
Through your implementation you can track your improvements – even by touchpoint.

This simple analysis tells you what your trust is made of and how strongly you are trusted in each of The Six Buckets of Trust®.

Naturally you can track the performance and improvements. Because real estate in surveys is often at a premium, some clients opt to track just their priority trust buckets and check all of them periodically.

When we focused on Development Trust with a client, overall trust increased by 10% and Development trust by 19%. This analysis is free for you to do.

Track shifts in trust importance.
The importance of the Trust Buckets® shift over time. This is due to your own activity, competitive activity and other external factors such as scandals (don't mention Diesel!), economy and regulatory changes. Tracking TrustLogic® allows you to see shifts early, stay relevant and effective.

KPI battle royale

This analysis is one of our favourites. We found that the priority Trust Buckets® shift slightly between KPIs. Wheher that's NPS, CSAT, Loyalty, Reputation or Consideration. But typically the top 3 stay the same. We did qualitative testing around this and found that they differ ever so slightly, because

- when respondents answer to 'how likely are you to recommend ......', they immediately think about how they would verbalise and rationalise it.

- when asked about trust, it stays entirely internal, without need for justification.

Therefore it's really interesting on a message level to know both.

Graphic TrustLogic
DEMO TrustLogic
Turn your TrustLogic® into a powerful strategic tool.

Clear, strategic prioritsation.
Easily communicate strategic focus areas internally.

Uncover brand differentiation potential and build your brand.
Even in catgories that are often deemed to be undifferentiated, the TrustLogic® Analysis often shows that it's very different from brand to brand what customers and prospects want to trust for. This insight enables you to assess additional differentiation potential. This insight is gold for your brand and marketing teams and their agencies. It's no surprise that TrustLogic® is a powerful brand development and strategy tool. Focused on trust, it uniquely connects KPIs and customer behaviour. With the six Trust Buckets TrustLogic® uniquely guides what kind of brand values you need to define to build teh desired brand connection. And the TrustLogic® Driver Analysis tells you which ones you need to strategically build first.

Guide segment and touchpoint implementation.
Segments:
In some cases it's quite different what segments find most important, in others it's similar. One of our favourites is to check Trust Neutrals vs Trusters vs High Trusters. These are often different. Knowing this is important, because prospects that are trusters and Hight Trusters are a bigger short-term opportunity. They just have to be triggered with 'the right trust'.  With Trust Neutrals on the other hand, trust needs to be built first. 
Touchpoints and CX:
Once you get more granular and advanced, you will find further differences during the customer journey and you can build the right trust at every touchpoint. This enhances the conversion and CX effectiveness.

Turn your TrustLogic® into a powerful strategic tool.
Turn your TrustLogic® into a powerful strategic tool.
Turn your TrustLogic® into a powerful strategic tool.

Service Partners

We empower you to add value to your clients by including TrustLogic® into your work. Add insight, creative solutions, training and strategic advice.

Strategy, brand and CX

  • Include TrustLogic into your M&A, or legal engagement and assessment considerations.

  • Provide your client with a sound brand and CX approach that links KPIs and audience behaviour and enables their teams to implement your recommendations.

  • Develop your clients' brand more powerfully with TrustLogic® as a sound and inspiring brand framework.

  • Guide your clients in building their brand trust with sound measurement.

Consulting and Creative

  • Provide your clients with robust advice that includes the factor that moves their stakeholders most.

  • Inspire your creatives and improve the creative effectiveness by including TrustLogic® and the measurably most powerful Trust Buckets and Trust Triggers® (messages/attributes)

  • Be able to communicate and align more precisly why you propose what you propose.
  • Help your clients to imporve the trust effectiveness and results continuously.

Human capability/Training

  • Take your expertise and programs and mix them with TrustLogic® to provide your clients with more effective learnings.

  • Use the TrustLogic® Driver outputs to empower your clients fact based to apply the learnings.

Market Research and advice

  • Provide your client with the right data to connect their objectives with trust and the implementation.

  • Measure which Trust Buckets® are most important and provide the qualitative insight to find the most powerful Trust Triggers® to fill them.

  • Help clients to get more granular by touchpoint, segment and channel with measurable trust guidance.

  • Help clients to improve their trust-building effectiveness continuously and achive better results.

  • Empower your teams to provide insight on trust and advise clients practically how to build it.

If you know how trust works, you can apply it to anything.

Trust is the fundamental glue in all our relationships. Our clients have applied TrustLogic® in all organisational functions and make it powerful capability, bith more trust, the effort decreases to the same extent as your speed increases.
And while being more trusted is a big deal, building it doesn't need to be. With TrustLogic®, it becomes a natural overlay in the work you're already doing, making it more effective. We're always happy to discuss and help you.

Client use
 

Introduce powerful data and capability focused on the most powerful driver of your KPIs. Guide, advise and empower your teams.

Board and Executive

  • Board and exective TrustLogic® briefs to help them steward the organisation's trust.

  • Connect your KPIs to the practical building of your greatest asset, trust.

  • Guide the organisation in all stakeholder relationships with a scientifically correct and practical definition of trust.

  • Incorporate the trust lens into your M&A activity and legal approach.

  • Brief your teams on what to focus in trust-building.

People & Culture

  • Know what drives your people engagement and high performance culture of trust and take the practical actions.

  • Empower your leaders to be astute trust builders to build more trust in your organisation and themselves
  • Help teams improve their internal and external performance
  • Guide leaders through the TrustLogic® inclusion in 360s
People trust effect

Brand, Marketing and CX

  • Develop and optimse your brand to build more trust

  • Enable the teams to build more trust in every interaction - right through to sales and service.

  • Define the desired customer experience and trust-optimise the customer journey with clear Trust Triggers®.

  • Empower your agency partners with concise briefs of what to focus on.

Reputation and corporate communications

  • Trust-optimise your communications for corporate stakehoders like regulators, community and investors

  • Equip your leadership with  powerful Trust Triggers® in all they write and speak about

  • Find inspirinng communncations topics
  • Scenario-play issues and how to manange trust throughout

Sales and Service

  • Reveal all your great trust equity to increase self-trust

  • Use the most powerful Trust Triggers® in sales scripts, emails, calls and proposals.

  • Role-play the most powerful delivery with the team

  • Align your high value customer plan with a powerful trust-building overlay.

  • Empower your teams to become fluent trust builders.

Insight and Analytics

  • Connect the organisation's KPIs and customer behaviour directly to trust

  • Provide the team with clear, actionable guidance on how to build that trust (and improve the KPIs and bottom-line results) practically
  • Be able to check tne Trust® in a flash.
  • Include your research partners to provide input.
  • Link the most powerful Trust Triggers® directly to the frontline through Salesforce and similar integrations.
Community / constituency trust effect
Customer trust

Legal

Transformation and integration

  • Include a trust management strategy into your transformation program to make it more successful

  • Support restructures and integrations with active trust-building.

  • Define leadership roles and actions in the process.

Blogposts

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