About TrustLogic®

At TrustLogic®, we believe trust is fundamental in everything that we do. Our founder, Stefan Grafe, collaborated with the late Professor Wilhelm Salber—pioneer of modern psychology, often called the psychology of decision-making—alongside a team of experts in psychology, statistics, and organisational functions to explore the nature of trust. Through our research, we discovered that trust is measurable, and even small increases in trust lead to positive behaviors from both customers and non-customers, driving mutual benefits.

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For over 20 years, we have helped companies across 40+ countries understand what their audiences need to trust them—and how to deliver on that trust. Our approach not only makes this journey impactful for audiences but also engaging for internal teams. Now, with the power of TrustAI, building trust has never been easier.

Stefan Grafe

CEO and Founder

What our clients say about TrustLogic®

"As a marketing and brand leader I have worked with TrustLogic® since 2004 in many of my brand and value proposition developments in global commodities, agriculture and retail, global education and the Not-For-Profit sector. It's a powerful method to understand the audiences trust desires and to deliver better on them."

Ben Holgate
Former Director of Brand & Marketing, TAC, AWB, Plan International, MS+