The Analytics & Tools to grow your Trust
Tell us what you want to achieve
We contact you within 24 hours.
It's the logical foundation to allow magic to happen.
Stefan Grafe, TrustLogic Co-Creator
The perfect combination of management consulting rigour, deep psychological insight and globally recognised creativity.
The sweet spot is always where they meet.
Brands built on trust, because your brand is what people trust it for.
Ask 10 brand experts what a brand is and you'll get 11 answers — one often vaguer than the last.
We have helped many of the world's leading organisations develop their brand assets and value. We have worked with every brand model and philosophy imaginable and come back to the same fact every time: it's the reasons people trust you that make or break your brand.
What you offer and how well you deliver it. Your attitude, tone, visual language, messages — the way you sound, smell and feel. Every one of these aspects is captured as trust and can be organised, prioritised and managed with TrustLogic®.
TrustLogic® provides the only scientifically proven brand model. It defines the six brand values you need — and gives you the guidance to interrogate and articulate them in the most trustworthy and valuable way. Brands that truly move your audience.
It is also the only brand model that directly links your performance measures with actual stakeholder behaviour — proven repeatedly to move KPIs and bottom-line results simultaneously.
Brands built on trust substance. From the basic need-to-trust-fors to the game-changing would-love-to-trust-fors.
We measure from Insight to Impact. Once the brand framework is developed, we tell you which Trust Buckets to fill how - and measure the results.
Forget brand pyramids — proven wrong, 19th century psychology — 4 squares, keys, satellites, onions or icebergs. TrustLogic® helps you and your partners define your brand the way your audience actually processes it, then turn it into amazing stories, experiences and topics.
You have a powerful and practical brand framework that takes you from base trust to aspirational trust — one that everyone from board to front line understands and implements. That's what gives you unprecedented brand power. And that's how our clients achieve results, fast.
Trust Proofpoints
Brand Value
Brand Core
For each Trust Bucket we help you discover and document all your trust equity.
-
need-to-trust-fors
-
would-love-to trust-fors
-
category comparable
-
category differentiatiting
-
organisation
-
product/service
-
individuals
This provides the powerful basis to define your brand trust values and implement powerfully at every touchpoint
Each brand value is the condensation of your trust equity in that Trust Bucket.
It's like putting the label on the bucket and each label reates a powerful value proposition in itself.
Great creativity based on sound logic.
+25%
customer growth and 20% ARPU increase in 18 months
Top 20
most valuable brand in 10 years
We develop brands from local to global level or help you and your preferred partners optimise your brand quickly.
We train your and your partner teams to apply TrustLogic regardless of other engagements.
Empowering your teams and partners is part of our core philosophy. IT make brand growth faster and more sustainable.
Let's have an inspiring chat
Reputation
All data shows that trust is effectively your reputation. RepTrak® confirms a 93% correlation between trust and reputation. With TrustLogic® we give you the knowledge of what drives over 80% of your reputation — and the insight to improve it.
Critical parts of our work include making it easy to track so you can see issues emerge and react instantly when they do. In practice that means you see shifts in trust levels and drivers in real time and know exactly what to do. We help you set up the tracking framework and scenario plan so you stay ahead.
Because TrustLogic® applies to any stakeholder — and the survey module takes just 10 seconds to complete — we help our clients with any stakeholder group, from board level to regulators to institutional investors.
When issues occur, you know instantly what the impact is and how to act.
+19%
trust in 8 weeks
Experience design & Implementation
Experience design has no other reason for existing than to manage and improve trust in every interaction.
Every experience has four distinct levels. It basically works. It works well and delivers on category drivers. It goes beyond the basic category experience. And it delivers what your audience would love to experience.
That's why we often don't start with process mapping — because if you look down there, your nose will always be stuck in the mud. Instead we start with what your audience would love to experience and trust you for — then build the prioritised gap analysis and close it where it makes the biggest difference to your audience and your organisation.
Every experience is always a clear combination of trust reasons in one or more Trust Buckets.
Of course, you can optimise by segment, Episode and touchpoint, creating powerful trust architectures.
And your team can use our Trust Xpert to apply on the fly.
+10% NPS
+ 10% trust
+ 19% Development trust
50% reduction in complaint escalations
up to 4x upsells
In four months
Prioritised
-
Messages
-
Features
-
Actions
Let's discuss how we can help you improve your audience experience by training your teams and partners, or through end-to-end experience design.
EVP, Employee Engagement, Leadership, CVP, Innovation, Sales & Service Performance.
The process of how we apply TrustLogic follow sthe same proven steps as Brand Development, Customer Experience Design and Implementation.
We've honed them for over 20 years and it's what makes TrustLogic so easily scalable across entire global organisations.
TrustLogic is about growing the right trust at the right time.
It boosts any process such as sales & service processes (we developed the sales training aspects with Huthwaite International, the Spin Selling inventors) and creates clear trust architectures your teams can use and get the results.
Escalations to me have dropped by half.
That frees up so much time.
The team is genuinely motivated because they experience the change themselves — using the trust architectures to flexibly manage trust within them.
Given our regulatory obligations, this is really important.
Natasha, Team Leader, Financial Services Organisation
When you know how to build more trust, you can apply it to any counterpart in any situation.
I love it. I drank the Cool Aid.
It's not just valuable in our job. I can use it also at home.
Mike, Head of BD & Marketing, Professional Services
+33%
telesales conversion in four weeks
-50%
complaint escalations in eight weeks
+300%
customer upsells within four weeks
Let's talk about your area. Whatever that is - and whoever your stakeholder is.
Trust and sales process have to work hand in glove.
Neil Rackham, Inventor of Spin Selling (now part of Kern Ferry/Miller Heimann).
The TrustLogic Sales & Service Applications were developed with the Spin Selling Team.
The Leadership Training was really valuable.
I understood better what makes me uniquely trustworthy and how to grow that trust with any stakeholder.
Simon, CEO, Multi-national retail