Out now:
2025 Financial Services Trustlogic® Report
As the financial landscape evolves, customers now have more choices than ever, making trust a critical factor in retention, acquisition, and reputation management. This report explores how critical trust is for financial services and the state of trust across 30+ leading brands in banking, private health insurance, and super funds, revealing:
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Which brands are most trusted by customers and non-customers alike
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The key drivers of trust, Net Promoter Score (NPS), loyalty, and consideration
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What customers and non-customers trusted the 30+ brands for, but what their audiences want to trust them for.
More about the report and the importance of trust for your KPIs
Unlock the report now
About TrustLogic®
At TrustLogic®, we believe trust is fundamental in everything that we do. Our founder, Stefan Grafe, collaborated with the late Professor Wilhelm Salber—pioneer of modern psychology, often called the psychology of decision-making—alongside a team of experts in psychology, statistics, and organisational functions to explore the nature of trust. Through our research, we discovered that trust is measurable, and even small increases in trust lead to positive behaviors from both customers and non-customers, driving mutual benefits.
For over 20 years, we have helped companies across 40+ countries understand what their audiences need to trust them—and how to deliver on that trust. Our approach not only makes this journey impactful for audiences but also engaging for internal teams. Now, with the power of TrustAI, building trust has never been easier.
CEO and Founder
