The Challenge An infrastructure investment fund was competing for more than $1 billion in investor commitment from a major overseas partner. The fund had a strong track record but was smaller and less established than its competitors, creating perceptions of higher risk and limited capability. To secure the investment, the leadership team needed to understand what would build decisive trust with the investor group and apply that understanding in every interaction leading up t

But what makes us trustworthy as leaders?  That’s a question many wrestle with. They see trust as critical , but few have paused to clearly define what makes them trustworthy. Instead, they talk in vague terms about “personal brand”  or being “good at building relationships.” They’re often surprised when we help them break it down — when we uncover and articulate their real trust profile using the six dimensions of TrustLogic®. Take me as an example in the dimension of Relati

The Opportunity A leading media company was facing stagnation and growing internal pressure as audiences and advertisers shifted rapidly across digital platforms. Customer churn was rising, confidence among staff was declining, and transformation efforts had stalled. The business needed to restore belief — internally and externally — by rebuilding trust, reenergising relationships, and reigniting growth. The goal: to create a brand and experience transformation anchored in ve

“Isn’t actively building trust already a breach of trust?” It’s a legitimate question, one we occasionally get from clients. And yes, taken the wrong way, focusing on building trust can feel manipulative. Self-serving. But is that what’s really happening? No. And people who think so get it wrong. Let’s look at it from your audience’s perspective. Take us, for example. The more you trust us, the more likely you are to engage. You’ll read a piece like this. You might reach out.

The Opportunity A leading international law firm set out to create a single, trusted brand following a merger across Asia-Pacific and...

Most organisations stop at the basics of trust—being reliable, secure, and ethical—but that only gets you so far. To achieve top scores on trust and NPS, you need to go beyond hygiene factors and build the kind of trust your audience wants to give you. TrustLogic® helps map these deeper trust desires, unlocking stronger relationships, higher performance, and exponential impact on your KPIs.