The Analytics & Tools to grow your Trust
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The TrustLogic Team are not lawyers!
And they don't need to be, because you're the leading experts in that.
But they know trust — and how we can build it better. If we combine our two areas of expertise, it becomes immensely powerful — for our clients and for our firm.
China Managing Partner, International Law Firm
Training & Sprints Organisational Empowerment Analytics & Insight
Brand & Experience Marketing Sales/Service & Customer Growth People & Culture
Use cases
Since 2004 we have covered a lot of ground. We've had the pleasure of working with every organisational function and sector — and probably learned as much as we conveyed.
We work with any stakeholder group: customers, consumers, clients, intermediaries, partners and suppliers, people, community, media, regulators and patients — from board level to where the rubber hits the road, like telesales and complaints prevention/handling.
Our work spans over 40 countries and covers corporate, professional services, not-for-profit/NGO and government organisations and the cross-learnings are valuable to everyone.
Clients and Agencies, please contact Denice@TrustLogic.info for more information.
Workshops & Sprints
Trust Boost Workshop & Training
90–180-minute TrustLogic® workshops for any function to learn how to build more trust and co-create immediate applications. We cover any function and topic e.g.
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Board & Leadership Trust Definition
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Investor & Corporate Communications
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Reputation Management
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Brand Trust Development and Management
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Experience Design (People or Customers)
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CVP/EVP development
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Managing Marketing Comms with Trust
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Content Strategy and implementation
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Trust in Sales & Service
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Creating individualised trust strategies
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Team Building
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Client Listening Techniques
.... and any other topic you want
Outcome example: One outcome is always a strong increase in self-trust at personal, team and organisational level.
In a board workshop we created an individual trust strategy to secure an important meeting with a government minister - and it happened eight weeks later.
Team & Partner Empowerment
Run the Trust Driver Analytics® with specific features. Co-creation workshops with your teams and partners — showing them how to use TrustLogic® and apply the findings by themselves or with the Trust Xpert®. We advise on how to measure the results.
Outcome example: +19% trust and NPS in three months.
Reputation & Brand Trust Scenario Planning Sprint
Run Trust Analytics® with scenario models — for example a cyber breach. Analyse the impacts. Scenario-play with the core team how to respond best. Scenario-play with action teams how to respond. Test responses with a second TrustLogic® study. Create Scenario Playbooks.
Our workshops are anything but dry - whether on site or online. Frankfurt.
Training & Sprints Organisational Empowerment Analytics & Insight
Brand & Experience Marketing Sales/Service & Customer Growth People & Culture
Organisational Empowerment
Transformation
Transformation is now a constant. So how do you manage and retain trust while you transform? We measure and help you act continuously through your transformation phases — reducing pushback, building motivation and momentum, accelerating adoption and deepening synergies.
All-Organisation Empowerment
From the top down — empowering everyone to build more trust with any audience in any situation.
If trust is your greatest asset and sustained success factor, shouldn't trust-building be a core organisational capability?
Risk Management
Higher trust is definitively linked to lower risk — internally and externally.
Internally, higher trust reduces fraud, theft, absenteeism and non-compliance with policies including OH&S. Trusted people are more diligent and care more — reducing risk in key functions. When we trust highly, we go the extra mile and check and double-check. Higher trust environments are also connected to better health outcomes and fewer liabilities.
Much is made of psychological safety — often in relation to speaking up about wrongdoing. Higher trust takes you beyond psychological safety to psychological confidence. Not just defensive, but proactive and courageous. That's where risk is not just reported — it's prevented.
Externally, higher trust enables faster and less expensive conflict resolution and engenders advocacy.
Theory is done in 20 minutes. The rest is application.
Training & Sprints Organisational Empowerment Analytics & Insight
Brand & Experience Marketing Sales/Service & Customer Growth People & Culture
Analytics & Insights
Trust Driver Analytics
The starting point for everything. Run the TrustLogic® Module in your current survey or let us run a full study. We analyse Trust Profiles and Trust Drivers across approximately 20 data cuts by selected criteria — for example by age group, segment, product use or trust level. We deliver a consolidated presentation with hotspots, focus areas by selection, and clear, practical actions and messages.
Outcome example: +10% NPS & Trust in four months.
Brand Health Tracker
We run a continuous Trust Tracker and include our clients' brands at no extra cost. This proactive service provides monthly rolling pulses and quarterly opportunity discussions. If issues arise, you know early, you know which Trust Buckets® are impacted and how to act. Clients can upgrade to a full-scale Brand Health Tracker with live dashboard. We have tracked brands for clients for over 20 years.
Qualitative Trust Research
Our researchers are trained in morphological psychology and TrustLogic®. We research any topic from brand trust image to label optimisation. We use in-depth 90-minute psychological interviews, focus groups and co-creation. We talk to any audience — from top government and board members to law firm clients to consumers.
Specialty areas include client listening in professional services, trust image and driver analysis, and competitive differentiation.
Outcome example: For an out-of-home food franchise, the work led to a menu revamp, new products and a 21% turnover increase for franchisees.
Communication Testing
What's communication good for if it doesn't improve trust — and build the right trust? We use TrustLogic® qualitatively to test what trust your communication builds and whether it's the right trust. Quantitatively, you can insert the TrustLogic® Module into your survey — or we can do it all for you — and test the shift in each Trust Bucket®.
Outcome example: Through voice-over optimisation, the trust shift improved by 24%.
Reputation Tracking
Reputation is the outcome of trust. That's why reputation scores are always closely aligned with trust scores — and why TrustLogic® is proven to drive approximately 80% of reputation. We track your reputation via your current survey or a dedicated study. We can survey any audience because the module is short enough for even the most senior stakeholders. Proven in over 40 countries and 15 languages.
Outcome example: With an energy company's upstream business, we developed a trust strategy in communities where infrastructure was being built and retained constructive engagement with minimal bad publicity and authority involvement.
Training & Sprints Organisational Empowerment Analytics & Insight
Brand & Experience Marketing Sales/Service & Customer Growth People & Culture
Brand & Experience
Brand Development
What are brands if not what you're trusted for? TrustLogic® provides an end-to-end brand development and activation tool. Qualitative and quantitative insight into what would increase trust most. TrustLogic® is the only brand tool that guides you psychologically in defining the brand values that truly connect with your audience — and the only one that directly connects organisational KPIs with brand management and audience decisions. Activation is done by empowering teams and partners to implement the brand trust framework in their day-to-day work across any function.
Outcome examples: 33% brand growth in six months. Brand value growth from $30m to $900m in 14 years.
Brand Optimisation
Fast. Effective. We review your brand values and framework with your team and partners and align them against TrustLogic®. Often we find that two or three Trust Buckets® are not well defined. By adding missing pieces and slight reshaping, the brand work becomes significantly more effective.
Outcome example: The brand values covered only four Trust Buckets®, with two doubling up. We filled the gaps and clarified the hierarchy. We then explored the brand's trust equity and aligned it to the brand values — with clear guidance for the teams on how to implement them.
Customer Value Proposition
The simple question is: what does our audience find most valuable to trust us for? With TrustLogic® the Six Buckets of Trust® become sub-value propositions with tangible trust reasons attached to each. The resulting value stories become far more powerful and versatile.
Outcome example: Doubling of prospect meetings.
Employee Value Proposition & Employer Brand
We have created numerous EVPs and employer brands at organisational and category level. We believe the employer brand and EVP must be one and the same — shaped towards any target audience. TrustLogic® defines the greatest value and creates powerful value stories that engage people emotionally and rationally.
Outcome examples: In a highly volatile environment, employee turnover reduced by 7%. We developed the category brand and value proposition for the surveying industry to attract talent — so successful that the Surveyor General presented the case study at the global conference in Sweden.
Experience Design & Optimisation
Experience management is all about managing trust up — and recovering it where it gets lost. With TrustLogic® we define the ideal experience first and then assess the gaps in prioritised episodes and touchpoints. By defining the ideal first, all teams can act immediately with a clear and tangible framework.
Outcome example: 33% increase in contract auto-renewals.
Touchpoint Maximisation
Experience design can be done at organisational level and then cascade to individual touchpoints — or we can start with key touchpoints like contact centres, sales, account management or pitches as a first pilot. Some clients start at touchpoint level as proof of efficacy internally, then scale across more touchpoints with measurement, using the learnings to define the ideal experience from empirical data.
Outcome example: Specific high-value account: from almost certain loss to additional service orders within six weeks.
Paris workshop
Training & Sprints Organisational Empowerment Analytics & Insight
Brand & Experience Marketing Sales/Service & Customer Growth People & Culture
Marketing
Customer Loyalty
Trust drive always minimum 75% of loyalty - and the more trust, the longer customers stay loyal and the more products they typically hold. TrustLogic helps you and your partners to build the right trust at the right touchpoints.
Outcome example: Early term churn reduction of 5% within 2 weeks
Customer Acquisition
We support you and your partners across all channels to trust-maximise what you do anyway,
Outcome example: 9% EDM conversion increase within 4 weeks (after the client felt they had optimised the efficacy through experimental cells. This was achieved by changing 3 sentences and introducing a totally new trust reason).
Campaign Effectiveness
We work with internal and external partners to trust- and ROI-maximise campaigns — from the outset, defining the right Trust Buckets®, messages and trust architecture, then optimising live in the campaign with further experimental cells.
Outcome example: 103% increased campaign revenue. In one case we held the TrustLogic® workshop in the morning. In the afternoon the copywriters amended the landing page of the live campaign — and within three days conversion performance improved by 81%.
Social Media
We work with teams to create the trust strategy alongside the content strategy, supporting Trust Bucket® specific applications.
Outcome example: 6-fold engagement increase.
Milan. Give us a rooftop and we can't resist.
Training & Sprints Organisational Empowerment Analytics & Insight
Brand & Experience Marketing Sales/Service & Customer Growth People & Culture
Sales, Service & Customer Growth
Sales Sprint & Contact Centre
Run the TrustLogic® Driver Analysis for the right prospects. Co-creation workshop with the team or pilot team to create trust architectures and role-play. Four-week sprint to optimise with support, measure the results and decide on scale-up.
Outcome examples: +33% conversion increase in four weeks. 50% reduction of complaint escalations within six weeks.
Customer Value Growth Sprint
Run the Trust Driver Analytics®. Co-create trust-optimised architectures within your processes. Define the immediate and follow-up changes. Implement, measure and define the next step up.
Outcome example: Up to 300% customer value growth in four weeks.
Campaign Effectiveness
We work with internal and external partners to trust- and ROI-maximise campaigns — from the outset, defining the right Trust Buckets®, messages and trust architecture, then optimising live in the campaign with further experimental cells.
Outcome examples: 103% increased campaign revenue. In one case we held the TrustLogic® workshop in the morning. In the afternoon the copywriters amended the landing page of the live campaign — and within three days conversion performance improved by 81%.
What participants feel the outcome of more trust is.
Training & Sprints Organisational Empowerment Analytics & Insight
Brand & Experience Marketing Sales/Service & Customer Growth People & Culture
People & Culture (of Trust)
Employee Engagement (see EVP/Employer brand under brand)
Include the TrustLogic® Module into your engagement surveys. Analyse in conjunction with your other data. Define the most effective trust-building actions by groupings. Empower teams including leaders to implement. Track trust increase with a short 30-second module.
Leader 360
Include TrustLogic® into leader 360s to provide actionable guidance on improving trust with all stakeholders — team, peers and superiors.
Leader Coaching
Six 1-hour sessions. The leader first uncovers all their trust equity — everything that makes them trustworthy. Over the sessions they learn how to assess trust levels on the fly, deploy their trust equity, generate new trust ideas, build and manage trust — and convey that ability to their teams.
Hiring and Performance Reviews with TrustLogic
Conflict Resolution with TrustLogic®
TrustLogic® can resolve conflicts among individuals, teams and external parties. In one case, a client had two high performers who deeply distrusted each other. It affected the entire culture and team performance. On request fromt he CEO, we ran a one-hour workshop with each of them separately — helping them analyse and assess their trust and distrust, and evaluate where trust needed to be aligned and where it was actually beneficial for the organisation to be trusted for entirely different things. Often difference in Trust Strength Focus is a strategic asset, not a problem.
Outcome: One remarked: "That was surprising. Nothing really changed — but everything has now changed."
Departmental Performance Improvement
An internal global service division ranked in the bottom quartile of internal assessments. We worked with the leadership to define what the division needed to be trusted for — and what other divisions would love to trust it for. This was aligned with what the division's own leaders wanted it to stand for.
The process included team interviews, cross-divisional interviews at key intersections and supplier input. Together with the leadership, a powerful trust narrative was created and substantiated with current and to-be-developed trust reasons. The strategy was then rolled out to the global team with ongoing support and measurement.
Outcome: Within one year the division ranked in the top quartile.
