Building more trust isn't self-serving.
It's a service to your audience.

Stefan Grafe, TrustLogic Co-Creator

Intuitive. Authentic. Dare we say fun?
TrustLogic® — Fill your Six Buckets of Trust®.

Watch the three minute explainer and example video. In the Trust Xpert (free of charge) you have access to the full training program.

Download the book:

General Edition

Professional Services Edition

2026 TrustLogic Tracker Reports

We run a continuous Trust Tracker and include our clients' brands at no extra cost. This proactive service provides monthly rolling pulses and quarterly opportunity discussions. If issues arise, they know early, they know which Trust Buckets® are impacted and how to act.

More and more clients use the TrustLogic® Tracker as a cost-efficient Brand Health Tracker — or add question modules at any stage.

And because we're curious, it provides us with a lot of interesting benchmarks and insights to help our clients and their partners.

If you would like us to include you free of charge in a monthly wave, please contact Denice@trustlogic.info

Let's talk

We know you have lots of questions about trust,
TrustLogic and how they relate to your specific work.

Let's talk them through.

2025 Industry Reports

Banks, Super & PHIs

2025 Finantial Services TrustLogic Repor

Download

Investment & Insurance

2025 NPS and Trust Report Investment and Insurance

Australia Election

TrustLogic effectiveness in driving Reputation and NPS for different industries and brands.

Examples from our global database how much of your KPIs TrustLogic® drives (NPS, Reputation, Loyalty, Sales)

It's worth a chat.

Latest insights

Trust: The Deciding Factor in Customer Decisions

When people are under sustained financial and social pressure, trust becomes the deciding factor in how they choose, stay and commit. Not satisfaction. Not sentiment. Trust. In Australia today, confidence in the future is weakening. Only 19% feel optimistic about their future, while 29% feel uncertain. This matters because optimism is more than an emotion. It reflects confidence in a better future. As confidence in broader systems declines, people increasingly look to brands

Jun 11

The Silent Erosion Happening Beneath Your Metrics

Likelihood to switch providers in the next 6 months to manage costs Most leadership teams can see declining sales. Few can see declining trust until it’s already affecting growth. Market share may appear stable. Customer metrics may still look healthy. But beneath the surface, customer behaviour is shifting faster than many organisations can respond. Our latest TrustLogic® tracking data across major Australian sectors reveals a growing pressure point: 51% of people are curren

May 22

Trust Is Attractive. And That Changes Everything.

Somewhere along the way, trust got reduced to a baseline. “Be reliable. Perform. Do the right thing.” Sure. Trust hygiene - it’s what customers need to trust you for. It keeps you in the game. But it doesn’t win you the game. Because trust isn’t just a foundation - it’s what makes you the most attractive choice. The critical question is: What would your customers love to trust you for? That’s where the advantage is. That’s what creates pull. That’s what makes you irresistible

Apr 22

Why "Category Average" trust is a fatal business choice.

Price, performance, and reliability are just the ticket to play. So why is it that the biggest players in almost every category are all stuck at the same average trust scores? It comes down to two things: Perception and Perspective. 1. The "Logic" Gap If you aren't more trusted than the field, you don't have a trust advantage. Effectively, you have given your audience no logical reason to trust and choose you over the others. You are a commodity. In many categories, all play

Apr 9

The Strategic Blind Spot: Why You Can’t Drive Reputation or NPS Without TrustLogic®

From the Chair of TrustLogic® The years 2004 and 2005 were a watershed for corporate governance and metrics. Within those twenty-four months, the three concepts that define modern growth drivers were born: RepTrak was launched, NPS (Net Promoter Score) went mainstream, and we finalised the development of TrustLogic®. Two decades later, most boards and executive teams are drowning in the data NPS and reputation tools produce yet rarely stop to consider how they work in reality

Mar 23

Discover new possibilities with Six Buckets of Trust®

“Understanding the Six Buckets of Trust® has given us a whole new playing field to build, manage and refresh trust with our customers.” That was the feedback from one of our senior executive clients. We need to move away from the outdated notion that trust is just a serious, warm, cuddly or safe thing — something passive or defensive. It’s equally about creating excitement, belief and momentum. Take the Development Trust Bucket . This is the trust in your ability to succeed

Mar 11

Discover more insights

Trust Driver Analytics

AI Trust Xpert

Consulting & Training

We contact you within 24 hours.

Building more trust isn't self-serving.
It's a service to your audience.

Intuitive. Authentic. Dare we say fun?
TrustLogic® — Fill your Six Buckets of Trust®.

Watch the three minute explainer and example video. In the Trust Xpert (free of charge) you have access to the full training program.

Download the book:

General Edition

Professional Services Edition

2026 TrustLogic Tracker Reports

We know you have lots of questions about trust,
TrustLogic and how they relate to your specific work.

Let's talk them through.

2025 Industry Reports

TrustLogic effectiveness in driving Reputation and NPS for different industries and brands.

Examples from our global database how much of your KPIs TrustLogic® drives (NPS, Reputation, Loyalty, Sales)

Latest insights

Trust: The Deciding Factor in Customer Decisions

The Silent Erosion Happening Beneath Your Metrics

Trust Is Attractive. And That Changes Everything.

Why "Category Average" trust is a fatal business choice.

The Strategic Blind Spot: Why You Can’t Drive Reputation or NPS Without TrustLogic®

Discover new possibilities with Six Buckets of Trust®

Partner with us

Resources

Melbourne, Victoria, Australia

denice@trustlogic.info

+61 400 575 410

We contact you within 24 hours.

Building more trust isn't self-serving. It's a service to your audience.

Intuitive. Authentic. Dare we say fun? TrustLogic® — Fill your Six Buckets of Trust®.

Watch the three minute explainer and example video. In the Trust Xpert (free of charge) you have access to the full training program.

Download the book:

General Edition

Professional Services Edition

2026 TrustLogic Tracker Reports

We know you have lots of questions about trust, TrustLogic and how they relate to your specific work. Let's talk them through.

2025 Industry Reports

TrustLogic effectiveness in driving Reputation and NPS for different industries and brands.

Examples from our global database how much of your KPIs TrustLogic® drives (NPS, Reputation, Loyalty, Sales)

Latest insights

Trust: The Deciding Factor in Customer Decisions

The Silent Erosion Happening Beneath Your Metrics

Trust Is Attractive. And That Changes Everything.

Why "Category Average" trust is a fatal business choice.

The Strategic Blind Spot: Why You Can’t Drive Reputation or NPS Without TrustLogic®

Discover new possibilities with Six Buckets of Trust®

Building more trust isn't self-serving.
It's a service to your audience.

Intuitive. Authentic. Dare we say fun?
TrustLogic® — Fill your Six Buckets of Trust®.

We know you have lots of questions about trust,
TrustLogic and how they relate to your specific work.

Let's talk them through.