Turn your TrustLogic® into a powerful strategic tool.

Track your improvements.
Through your implementation you can track your improvements – even by touchpoint.

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This simple analysis tells you what your trust is made of and how strongly you are trusted in each of The Six Buckets of Trust®.

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Naturally you can track the performance and improvements. Because real estate in surveys is often at a premium, some clients opt to track just their priority trust buckets and check all of them periodically.

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When we focused on Development Trust with a client, overall trust increased by 10% and Development trust by 19%. This analysis is free for you to do.

Track shifts in trust importance.
The importance of the Trust Buckets® shift over time. This is due to your own activity, competitive activity and other external factors such as scandals (don't mention Diesel!), economy and regulatory changes. Tracking TrustLogic® allows you to see shifts early, stay relevant and effective.

KPI battle royale

This analysis is one of our favourites. We found that the priority Trust Buckets® shift slightly between KPIs. Wheher that's NPS, CSAT, Loyalty, Reputation or Consideration. But typically the top 3 stay the same.

We did qualitative testing around this and found that they differ ever so slightly, because:

• When respondents answer to 'how likely are you to recommend...', they immediately think about how they would verbalise and rationalise it

• When asked about trust, it stays entirely internal, without need for justification

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Therefore it's really interesting on a message level to know both.

Clear, strategic prioritsation.
Easily communicate strategic focus areas internally.

Uncover brand differentiation potential and build your brand.
Even in catgories that are often deemed to be undifferentiated, the TrustLogic® Analysis often shows that it's very different from brand to brand what customers and prospects want to trust for. This insight enables you to assess additional differentiation potential. This insight is gold for your brand and marketing teams and their agencies. It's no surprise that TrustLogic® is a powerful brand development and strategy tool. Focused on trust, it uniquely connects KPIs and customer behaviour. With the six Trust Buckets®, TrustLogic® uniquely guides what kind of brand values you need to define to build the desired brand connection. And the TrustLogic® Driver Analysis tells you which ones you need to strategically build first.

Guide segment and touchpoint implementation.
Segments:
In some cases it's quite different what segments find most important, in others it's similar. One of our favourites is to check Trust Neutrals vs Trusters vs High Trusters. These are often different. Knowing this is important, because prospects that are trusters and Hight Trusters are a bigger short-term opportunity. They just have to be triggered with 'the right trust'.  With Trust Neutrals on the other hand, trust needs to be built first. 
Touchpoints and CX:
Once you get more granular and advanced, you will find further differences during the customer journey and you can build the right trust at every touchpoint. This enhances the conversion and CX effectiveness.