The Analytics & Tools to grow your Trust
The Six Buckets of Trust®. 20-years of successful trust-building.
The plug-and-play tools to grow your trust and results systematically.
80%
of your results come down to trust
Six trust questions scored in 10 seconds.
Trusted by executive teams and leaders in CX, Marketing, Brand, Sales, Service, HR & Corporate Communications to help improve internal momentum and results.
TrustLogic® shows you exactly what to measure, focus, say and do to grow your trust instantly and sustainably — at every touchpoint.
Executive Brief
More trust can be built fast and precise to improve results fast and sustainable.
We don't just 'trust' in general.
We trust for specific reasons. Big and small. 5% conscious, 95% unconscious.
Our minds collect and sort these trust reasons into six categories — each one like a Bucket to fill.
Our minds have a clear logic to assess trust. Evolved over a million years.
Knowing this logic, you can grow trust fast, with robust analytics and action tools.
10-second survey module.
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What your trust consists of
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Which Trust Buckets® are most important
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Which actions and messages fill them best
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With AI-powered Trust Xpert to start right away.
Trust determines 80% of your KPI results
All your audience decisions come down to trust.
NPS, Reputation, Loyalty, Sales and People Engagement Performance grow exponentially with every little more trust.
That’s because trust determines 80% of your audience’s decisions - and therefore your results.
That's cool.
It's like Six Buckets of Trust® - and now I know how to fill them.
Lumo/Red Energy TeleSales Agent.
+33% Conversion in four weeks
I had never thought about trust this way.
It helped us define our trust, contextualise our strategy and give our teams a tool to deliver it better.
Global Chair,
Professional Services
Strategy to front-line results. Our clients know the difference TrustLogic® makes.
20-year globally proven success and always a top innovator.
+10%
trust and NPS in four months
+25%
customer growth in 18 months
2.5x
marketing effectiveness
+33%
sales conversion in four weeks
The Power of being more trusted - and most trusted.
Every little more trust improves your results exponentially.
You know how important trust is. Your data proves it.
Not giving trust proper attention is bad for your business and your audience.
Without trust, there can be no loyalty - and without loyalty, there can be no true growth.
Fred Reichheld, Creator of the NPS®
Trust is the greatest asset and driver of growth.
PWC
Source: TrustLogic® over 5m data points. Global Trust Studies.
Executive & Board
More trust improves all functions' internal and external performance.
Customer Performance
More trust creates brand pull and delivers the best experience. Your NPS grows and so do loyalty and sales effectiveness.
People & Leadership
More trust drives engagement and support for management decisions. Building and managing trust must be a professional skill.
Corporate Stakeholders
Reputation is simply what you are trusted for - and not. With the public, regulators, media, investors and partners such as M&A.
Commercially robust. Intuitive. Practical.
If the science is right, it's logical and effective.
Discovered with Professor W. Salber, the father of the most modern psychology. TrustLogic® is our mind's proven logic of trust. Scientifically. Statistically, Commercially. Practically.
1) We don't just "trust".
We trust for specific reasons — and our mind assesses them in six distinct categories.
Think of them as Six Buckets of Trust® - as one Energy TeleSales Agent called them.
2) To grow your trust, we show you which Trust Buckets® matter most to your audience — and which actions, features and messages fill them best.
3) The result: You'll shift from category-generic trust to fulfilling the far more powerful trust desires.
And that's where loyalty, advocacy and premium pricing live. That's where decisions are made.
Relationship
Trust
Vision
Trust
Stability
Trust
Development
Trust
Competence
Trust
Benefit
Trust
After the executive workshop last week, I am glad to report that the teams are embracing the Six Buckets of Trust enthusiastically and we're building more trust everywhere.
Head of Strategy, Financial Services
From Insight to Action without lag or disruption.
Trust Driver Analytics:
Know what to say and do to gain more trust.
Better results with the least effort.
10-second TrustLogic® Survey Module.
Boosts all current programs and shows results fast.
Know how to build more trust. Board level to front line.
What to focus on, say and do.
Any audience, channel, touchpoint
No mew measures. Fully integrated.
Global Benchmarks. Over 5m responses.
Proven results.
The Module is so short and simple, our BDs weave the statements into their day-to-day client interactions as part of their needs analysis.
Head of Sales, Energy
The TrustLogic® Analytics were easy to integrate with our NPS and Brand Tracker. They gave us the data to determine the right focus and the TrustLogic Team were great in supporting us with their experience.
Head of Insights, Global NFP
Easy. Fast. Affordable. Your trust is worth it.
Add TrustLogic® to your next survey
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Six statement/8 second Module inclusion
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Analysis by us
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Analysis & Recommendation Report
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Insight & Action workshop 90 min
Analysis US$ 4,500/A$ 7,500
GOT A SURVEY COMING UP?
MOST POPULAR
Full-Service TrustLogic®
Survey
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Set up
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Field work (panel sample or yours)
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Analysis
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Analysis & Recommendation Report
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Insight & Action workshop 90 min
US$ 8,000/A$ 12,000
MOST POPULAR ENTERPRISE & AGENCY
TrustLogic® Unleashed
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Onboarding/training
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One-year unlimited TrustLogic® Analytics
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Internally and with your partners
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Continuous support, quarterly review/step up
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Free inclusion in our Trust Tracker
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AI-driven recommendations
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5 Trust Xpert seats included to action instantly
US$ 18,000/A$ 24,500
First results in as little as one week. Available and proven in over 15 languages.
Not-for-Profit Discount 30%. Multi-Country/Global options available.
*plus applicable taxes, prices subject to change
Instantly from Zero to Trust Xpert.
Trust Xpert:
Your teams start building more trust instantly.
Every interaction trust-maximised for your and your audience's benefit.
It's a bit of a no-brainer. 20 years of hands-on trust-building expertise at your team's fingertips.
Where it once took hours of training, our AI has taken much of that over. You simply get better and better as you use Trust Xpert® — creating trust-maximised solutions at a high level from day one.
Speed up. Effectiveness up. Quality up.
Secure. Powerful.
From US$ 2,400, A$ 3,800 per year.
The quality is great.
I use it daily to create content and analyse competitors.
Global Head of Marketing and BD
Sales conversations, partner profiles, marketing materials or annual reports. Anything, really.
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Data-driven — use your analytics results, even by segment and episode.
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On brand with your brand guidelines and tonality.
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Analyse, write, ideate, find your hidden trust equity, create trust strategies — and much more.
20 years. From board levels to front line. Loving it.
Full service consulting and team empowerment.
We know TrustLogic® works because we have helped clients and their partners consistently achieve significant improvements for over 20 years.
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Transformation success
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Reputation Growth
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Brand & Experience Development
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Employee Engagement and Leadership
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Customer and Employee Value Propositions
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Brand & Marketing Effectiveness
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Sales Effectiveness
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Full-Service Market Research Suite
Global Client Conference, Miami