Reports

Strategic KPIs do not move because they appear in a plan. They move when people change what happens at the touchpoint. That is where the customer hears your message, tests your promise and decides whether to continue. If the experience does not build the right trust, the strategy loses force before it reaches the number that matters. So clear a little bandwidth and ask one practical question: “What does my customer need to and would love to trust us for right now?” That quest

Likelihood to switch providers in the next 6 months to manage costs Most leadership teams can see declining sales. Few can see declining trust until it’s already affecting growth. Market share may appear stable. Customer metrics may still look healthy. But beneath the surface, customer behaviour is shifting faster than many organisations can respond. Our latest TrustLogic® tracking data across major Australian sectors reveals a growing pressure point: 51% of people are curren

You’ve probably seen it before. A brand dominates awareness. Usage looks strong. The numbers say everything is fine. And then trust enters the conversation — briefly. We nod. We agree it matters. And almost immediately, the organisation drifts back to safer ground: Reputation. NPS. Engagement. Satisfaction. Why? Because most organisations don’t actually know how trust works and tell themselves another proxy measure is "close enough". So when the result shows up, the conversa

Reputation doesn’t come from what you say — it comes from how much you're trusted. In fact, trust drives over 80% of reputation. In this post, we unpack why trust is your most critical asset in a crisis, how different types of trust shape public perception, and what the 2025 cyberattacks on super funds reveal about rebuilding reputation. Learn how TrustLogic’s Six Buckets of Trust® give leaders a practical, measurable way to build trust and protect long-term value.

With the election date fast approaching, the question remains: Who will earn the trust of the undecided voters and become Australia’s...

Since we started to track trust in the major banks in 2011, the trust scores for each of the Big 4 has stagnated despite the well-publicised