Financial Services

Price, performance, and reliability are just the ticket to play. So why is it that the biggest players in almost every category are all stuck at the same average trust scores? It comes down to two things: Perception and Perspective. 1. The "Logic" Gap If you aren't more trusted than the field, you don't have a trust advantage. Effectively, you have given your audience no logical reason to trust and choose you over the others. You are a commodity. In many categories, all play

“Isn’t actively building trust already a breach of trust?” It’s a legitimate question, one we occasionally get from clients. And yes, taken the wrong way, focusing on building trust can feel manipulative. Self-serving. But is that what’s really happening? No. And people who think so get it wrong. Let’s look at it from your audience’s perspective. Take us, for example. The more you trust us, the more likely you are to engage. You’ll read a piece like this. You might reach out.

You’ve probably seen it many times. The conversation turns to trust – its importance, how vital it is – and then... it fizzles . The...

Reputation doesn’t come from what you say — it comes from how much you're trusted. In fact, trust drives over 80% of reputation. In this post, we unpack why trust is your most critical asset in a crisis, how different types of trust shape public perception, and what the 2025 cyberattacks on super funds reveal about rebuilding reputation. Learn how TrustLogic’s Six Buckets of Trust® give leaders a practical, measurable way to build trust and protect long-term value.

Since we started to track trust in the major banks in 2011, the trust scores for each of the Big 4 has stagnated despite the well-publicised

The Fragile State of Customer Loyalty in Financial Services: Why trust is the key to retention