Reputation

Likelihood to switch providers in the next 6 months to manage costs Most leadership teams can see declining sales. Few can see declining trust until it’s already affecting growth. Market share may appear stable. Customer metrics may still look healthy. But beneath the surface, customer behaviour is shifting faster than many organisations can respond. Our latest TrustLogic® tracking data across major Australian sectors reveals a growing pressure point: 51% of people are curren

Price, performance, and reliability are just the ticket to play. So why is it that the biggest players in almost every category are all stuck at the same average trust scores? It comes down to two things: Perception and Perspective. 1. The "Logic" Gap If you aren't more trusted than the field, you don't have a trust advantage. Effectively, you have given your audience no logical reason to trust and choose you over the others. You are a commodity. In many categories, all play

From the Chair of TrustLogic® The years 2004 and 2005 were a watershed for corporate governance and metrics. Within those twenty-four months, the three concepts that define modern growth drivers were born: RepTrak was launched, NPS (Net Promoter Score) went mainstream, and we finalised the development of TrustLogic®. Two decades later, most boards and executive teams are drowning in the data NPS and reputation tools produce yet rarely stop to consider how they work in reality

You’ve probably seen it before. A brand dominates awareness. Usage looks strong. The numbers say everything is fine. And then trust enters the conversation — briefly. We nod. We agree it matters. And almost immediately, the organisation drifts back to safer ground: Reputation. NPS. Engagement. Satisfaction. Why? Because most organisations don’t actually know how trust works and tell themselves another proxy measure is "close enough". So when the result shows up, the conversa

Trust matters everywhere — with customers, your people, investors, regulators, and the media. But most importantly: do you know how to...

You’ve probably seen it many times. The conversation turns to trust – its importance, how vital it is – and then... it fizzles . The...

Reputation doesn’t come from what you say — it comes from how much you're trusted. In fact, trust drives over 80% of reputation. In this post, we unpack why trust is your most critical asset in a crisis, how different types of trust shape public perception, and what the 2025 cyberattacks on super funds reveal about rebuilding reputation. Learn how TrustLogic’s Six Buckets of Trust® give leaders a practical, measurable way to build trust and protect long-term value.