Likelihood to switch providers in the next 6 months to manage costs Most leadership teams can see declining sales. Few can see declining trust until it’s already affecting growth. Market share may appear stable. Customer metrics may still look healthy. But beneath the surface, customer behaviour is shifting faster than many organisations can respond. Our latest TrustLogic® tracking data across major Australian sectors reveals a growing pressure point: 51% of people are curren

You’ve probably seen it before. A brand dominates awareness. Usage looks strong. The numbers say everything is fine. And then trust enters the conversation — briefly. We nod. We agree it matters. And almost immediately, the organisation drifts back to safer ground: Reputation. NPS. Engagement. Satisfaction. Why? Because most organisations don’t actually know how trust works and tell themselves another proxy measure is "close enough". So when the result shows up, the conversa

With the election date fast approaching, the question remains: Who will earn the trust of the undecided voters and become Australia’s...