To Build More Trust is a service to your stakeholders

“Isn’t actively building trust already a breach of trust?”

It’s a legitimate question, one we occasionally get from clients. And yes, taken the wrong way, focusing on building trust can feel manipulative. Self-serving.

But is that what’s really happening? No. And people who think so get it wrong.

Let’s look at it from your audience’s perspective. Take us, for example.

The more you trust us, the more likely you are to engage. You’ll read a piece like this. You might reach out. You might buy from us.

Now think about when you don’t trust us, or worse, you actively distrust us. How does that feel? You hate seeing our name in your inbox. You’re dismissive. You won’t give us time. You certainly won’t believe TrustLogic® could work for you.

But what if you did trust us? You’d see our email and not mind. Maybe you’d even look forward to it, because you’d trust there’s something interesting, useful, maybe even surprising in it. You’d feel more confident talking about trust with others. Confident, and maybe even a bit excited, to meet us and look under the hood at what’s possible.

So yes, being able to trust us more is clearly better for you. And of course, it’s also better for us. (We look forward to meeting you.)

But to earn that trust, we have to be trustworthy.

And yes, we have the goods on the usual dimensions of trust.

Stability: 20 years of work, globally. Clients from AXA to World Vision.

Relationship Trust: Tick. Some of our clients have worked with us since day one. They describe us as incisive. As inspiring.

Benefit Trust: TrustLogic® has worked for our clients, measurably and consistently.

Vision Trust: Here’s where it gets really interesting. We focus on trust because it’s the one concept that truly creates mutual value, commercial, cultural, and reputational.

Development Trust: If you don’t yet know about our work on TrustLogic® with AI, scaling trust capability instantly, or our predictive modelling algorithms, you couldn’t trust us for that yet. But once you do? That’s the trust that makes a leap.

So, back to the original question: is actively building trust deceptive?

No. Unless you lie.

But here’s the thing: we’ve never had a client where we had to manufacture trust. In fact, it’s the opposite. Most don’t realise how much they’re already doing that

could make them more trusted, if only they articulated it.

That’s authentic trust. And that’s why a clear focus on building trust isn’t a trick. It’s a genuine service to your audience.

You already have trust equity. Want to explore how much more of it you could activate?

Let's Talk