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Trust is Strength: The Etymology of Trust 

Writer: Stefan GrafeStefan Grafe

To truly understand trust, it's worth delving into the etymology of the word and exploring its roots in other languages. 


We commonly describe trust as synonymous with 'safety and comfort,' but this is a relatively modern and one-sided interpretation that has taken hold. It doesn't capture the profound sentiment that lies at the core of trust. 



The term 'trust' finds its origins in the old Norse word 'Traustr,' which translates to strength. Picture the Vikings embarking on perilous journeys in their rickety boats to unknown lands, and you'll grasp the essence of 'traustr.' They weren't seeking mere safety and comfort; rather, it was the strength that provided them with a profound sense of security. 


In languages like French, Spanish, and Chinese, trust is expressed as 'confiance' or confidence. In Spanish, it is also connected to 'Confidant,' historically representing not only someone you can confide in but also someone who takes care of your affairs and helps them flourish. 


In German, the word is 'Vertrauen,' maintaining a close connection to the old Norse term. 'Vertrauen' includes 'trauen,' which can mean 'sich trauen' - to dare, and equally to bond or bind to one another. Here, it's about courage, strength, and togetherness. 


Therefore, when discussing trust, keep in mind that it's not just about comfort and security. Trust is equally about the unknown, danger, excitement, and the promise of great things. Professor Wilhelm Salber, the pioneer of modern psychology, noted in his foreword to TrustLogic®, a system we developed with his support, that 'Trust is like a gentle giant that can see far into the future and has the means to take us there.' 


Curious about how trust can lead you to wonderful unknowns? Visit www.trustlogic.info

 
 
 

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