What’s your trust story?

The truth is:

Choosing the topics you want to be known for is really choosing the topics you want to be trusted for.

And to make that effective, you’d better know which trust topics your audience actually finds most trustworthy and talkworthy.

That’s where a simple TrustLogic® analysis comes in. It shows you, by percentage, how important each of the six trust dimensions is to your audience.

• Stability Trust - emphasises the rock-solidity, dependability, reliability of the trustee to the trustor.

• Development Trust - emphasises future-orientation, adaptability, innovation, and future relevance to the trustor.

• Relationship Trust - emphasises the quality and character of the connection between trustor and trustee.

• Benefit Trust - highlights the tangible and emotional benefits the trustor gains.

• Vision Trust - embodies an organisation’s mission, values, and societal contributions.

• Competence Trust - highlights the organisation’s and staff's skills, expertise, integrity, reliability, and ability to succeed. 

Is your audience drawn to your vision? Are they seeking evidence of your capability? Or are they looking for Benefit Trust — proof that what you do will deliver mutual value?

Knowing which of these TrustLogic® dimensions matter most to your audience gives you a clear direction. And it gives you endless material for trust-building content — stories, proof points, positioning themes — all focused on what your audience is most ready to trust you for.

That’s where Trust Stories come in.

A Trust Story is an experience that proves your trustworthiness in one or more of the six dimensions. Investors, customers, regulators, workforce — once you know what your audience values, you can tell stories that resonate deeply and consistently.

Trust Stories aren’t about spin — they’re about proof. They show not only what you need to be trusted for, but all the great things you can be trusted for, and most importantly what your audience wants to trust you for and in which order. Trust Stories takes your positioning from words to something real and remembered.

That’s your trust storyline.

Clear. Strategic. Talkworthy. And rooted in what matters to your audience most.