Your brand is what I trust it for.

100s
of brands developed globally
Top 10
Most valuable brand in 10 years
#2
in category in six months
+25%
customer growth in 18 months
Building a trusted brand.
Our brands are about trust. That’s why it’s no surprise that TrustLogic® drives over 80% of brand trust.
In brand development, TrustLogic®’s six intuitive dimensions provide precise guidance on which brand values need to be defined, and how to connect authentically through your trust equity with your audience.
It helps you define your brand based on the trust equity you already hold — and shows you how to amplify it.
“TrustLogic® is like the six docking stations with our customers.”
— Darren Sterling, GM Fresh Dairy, National Foods
With TrustLogic®, you have a robust and inspiring tool to build, optimise, and activate your brand trust in every interaction, and from the ground up.
Build a trusted brand.



Precise insight and inspired action.
TrustLogic® BRANDbuilder shows you exactly what would make your brand more trustworthy.
With it, you can identify:
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Topics to focus on
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All your dormant trust equity and activate it
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Specific attributes and messages to build more trust
Seamlessly go from insight to action — at every touchpoint.

Industry Reports
Access our latest reports and discover what drives trust across different industries and brands.
How to work with
TrustLogic® BRANDbuilder
Quantitative BRANDbuilder study
TrustLogic®Center subscription (with unlimited driver analysis and access to TrustLogicAI to easily scale and implement learnings)
Qualitative research
Brand developlment consulting and co-creation workshops
Train your teams in TrustLogic use for brand development and management
Contact us to know more.

Quietly quite chuffed that TrustLogic was shortlisted at the 2024 AFR Most Innovative Companies Awards.

















