The more I trust you, the more reputable you are in my mind.
Trust and Reputation.
Trust is the foundation of your reputation — across every stakeholder group.
Regulators, the public, investors, partners, customers — all assess reputation based on how much they trust you.
In fact, up to 83% of your reputation is driven by trust. That’s why corporate brand trust and reputation are effectively synonymous.
TrustLogic®’s six intuitive dimensions are proven to drive the vast majority of your Reputation and loyalty performance.
This makes it the ideal tool for understanding the root causes of trust — and therefore of your reputation outcomes.
TrustLogic® drives
most of your Reputation
Precise insight and inspired action.
TrustLogic® REPUTATIONBuilder shows you exactly why your audiences would consider you more reputable.
With it, you can identify:
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Topics to focus on
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Specific attributes, messages to emphasise, and actions to take
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Implement them precisely in the right channels
Seamlessly go from insight to action — at every touchpoint.
In action: Crisis application
In early 2025, several super funds were hit by a cyberattack. We conducted a national study and saw how shifts occurred for one major brand.
Trust instantly declined by ~5%
Two TrustLogic® Dimensions were most impacted
The trust driver importance instantly shifted
Navigate through a crisis with precision, clear insight, specific messages and action with TrustLogic® REPUTATIONbuilder.
Industry Reports
Access our latest reports and discover what drives trust across different industries and brands.
Australia Election
How to work with
TrustLogic® REPUTATIONbuilder
Quantitative REPUTATIONBuilder study
TrustLogic®Center subscription (with unlimited driver analysis and access to TrustLogicAI to easily scale and implement learnings)
Qualitative research
Reputation consulting and co-creation workshops
Training workshops
Explore the other
TrustLogic® solutions.
NPS&LOYALTYbuilder
BRANDbuilder
VOTEbuilder
SALESbuilder
CXbuilder
CULTUREbuilder
COMMSbuilder
DONATIONbuilder
Contact us to know more.
Quietly quite chuffed that TrustLogic was shortlisted at the 2024 AFR Most Innovative Companies Awards.