The more I trust you, the more likely I am to vote for you, listen and support you.

Why use VOTEbuilder?

Understand voter drivers from a trust perspective

Rooted in trust—

voter support, advocacy and long-term loyalty explained

Easy to integrate in

your or your

partners' voter research and surveys

Supports any of your current engagement, comms and campaign programs

Applicable for all channels campaign strategy and outreach.png

Actionable for all teams from campaign strategy to grassroots outreach

Get in touch

Discover what truly influenced voter behaviour in Australia’s last federal election.

Download the study now

Trust and voter support.

Trust is the ultimate deciding factor in any campaign.

Whether you're winning over individual voters, securing key endorsements, or gaining broad public support, it's trust that turns support into votes and transforms vision into victory.

With every point increase in trust, voters are twice as likely to see you as a positive force in the community — and significantly more loyal. In fact, loyalty rises from 9 out of 10 to a perfect 10, and your perceived value, relatability, and leadership strength all increase exponentially.

VOTEBuilder reveals the six key drivers that shape voter trust. It gives campaigns clear, actionable insights into what truly matters to voters — helping you build lasting trust, deeper engagement, and stronger support where it counts.

TrustLogic® drives

most of your Reputation