When it comes to fostering trust, it's only natural to consider how it benefits us. After all, trust drives over 75% of our NPS, Customer Satisfaction, and Loyalty. Our client's own data shows that customers who highly trust them (scoring 5 out of 5 on a trust scale) spend 3x more than those with moderate trust (scoring 4 out of 5) and 11x more than those who are trust neutral (neither trust nor distrust).
Furthermore, it's crucial to recognize the significant value of trust for the well-being of your colleagues and customers. Some of the hidden values of trust may even surprise you. Numerous studies establish a connection between a more trusting environment and a reduced risk of heart disease. The risk of high blood pressure and high cholesterol increases by about 20% in non-trusting environments compared to trusting environments.
Actively building more trust creates great value for the people who matter to you.
Considering the act of building more trust as a means to promote the health and well-being of those who matter to you puts a unique and wonderful spin on the concept of trust, doesn’t it?
Interested in cultivating more trust? The Six Buckets of Trust® offer a concise, 3-minute explanation of how we experience trust.
Stefan Grafe is the CEO of TrustLogic and mext consulting. He co-developed TrustLogic® and has been living and breathing the science and practical building of trust for the last 20 years. www.trustlogic.info www.mextconsulting.com
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